The popular annual event "Early Summer Hokkaido Food Exhibition" at Matsuzakaya Ueno store is now open!

64 stores showcasing gourmet food from Hokkaido come together! In addition to being the first in the nation to sell new sweets from the famous Hokkaido confectionery "Shiroi Koibito", there are also bento and sweets made with early summer ingredients like king crab and asparagus, as well as an enhanced mega serving plan worth noting!

Don't miss these 14 days where you can enjoy a rich and affordable early summer Hokkaido cuisine!

Image 1: Sapporo Shiroi Koibito Cheesecake (Frozen, 2 pieces) 896 JPY
Image 2: Sapporo Shiroi Koibito Roll Cake (Frozen, 1 piece) 2,160 JPY
Image 3: Kushiro Early Summer Ueno Store Limited Sushi (1 serving) 5,500 JPY ※Sales period: 4/30 (Wed) → 5/6 (Tue・substitute holiday)
Image 4: Hakodate Red and White Scallop Tower (1 serving) 4,320 JPY
Image 5: Sapporo Shincho Bento (1 serving) 2,592 JPY

Place：Matsuzakaya Ueno Store 6th Floor Event Hall

Nearby Station：Okachimachi Station (Tokyo), Ueno-hirokoji Station (Tokyo), Naka-okachimachi Station (Tokyo), Ueno-okachimachi Station (Tokyo)

Transportation：[Train] 2-minute walk from JR 'Okachimachi Station', directly connected to Tokyo Metro Ginza Line 'Ueno-hirokoji Station', 3-minute walk from Tokyo Metro Hibiya Line 'Naka-okachimachi Station', 1-minute walk from Toei Oedo Line 'Ueno-okachimachi Station'.

Parking：Open 24 hours, year-round parking lot 'Ueno Matsuzakaya Park Place 24'. Parking fee: 30 minutes [tax included]

Time：10:00 - 19:00 (The final day closes at 18:00)

https://www.matsuzakaya.co.jp/ueno/