Nationwide known Maesawa beef (thigh meat set, shoulder meat set, sirloin) will be sold at a great price. Those who purchase Maesawa beef on-site will be provided with free charcoal and grill rental, so you can enjoy even if you come empty-handed. Advance tickets, more affordable than same-day tickets, will be on sale in Iwate and Miyagi prefectures from late April. Additionally, on the special stage, there will be free concerts by popular singers and various events such as a cow mooing imitation contest. The event will be held at Maesawa Ikiiki Sports Land.