The event is held along the old national highway in Utsuma, Mugi Town, with the main attraction being the "Hydrangea Road," a roughly 2km path lined with thousands of blooming hydrangeas. Visitors can stroll along the road at a leisurely pace, admiring hydrangeas of various colors and shapes. There are also sections where the hydrangeas are especially dense or perfect for taking photos. The way the flowers bloom subtly differs depending on the area, and searching for your favorite hydrangea while walking is a unique enjoyment of this event. There are also limited areas only open during specific periods and hospitality corners run by local residents. Additionally, special guided walks and commemorative photo services are organized to coincide with the hydrangea blooming season, available exclusively to visitors—these are events not to be missed each year. The recommended way to enjoy is to visit early in the morning, stroll among the hydrangeas sparkling with morning dew, and soak in the relaxed rural atmosphere. Avoiding the crowds and taking your time to photograph the flowers will surely become a wonderful memory.