Name: Sanrio Exhibition: 60 Years of Japanese Kawaii Culture
Start: 2025-07-19
End: 2025-09-15
Location: Ibaraki Prefectural Museum of History

Ibaraki Ibaraki

Saturday, July 19, 2025 – Monday, September 15, 2025 (public holiday)
Closed: Monday (if it falls on a public holiday, the following day)

Sanrio Exhibition: 60 Years of Japanese Kawaii Culture

サンリオ展　ーニッポンのカワイイ文化６０年史ー

Sanrio Co., Ltd. has created numerous popular characters to date. Including Hello Kitty, the company has introduced over 450 characters to the world. This exhibition, marking the first large-scale event of its kind in this prefecture, traces Sanrio's history spanning over 60 years. It brings together valuable materials such as merchandise and design sketches. Delving into the enduring appeal of characters loved across generations, the exhibition also explores the "Kawaii" culture, which has now become a global language.

Source: PR TIMES

- Trace over 60 years of Sanrio's history and explore the birth secrets and growth processes of over 450 characters, presented alongside valuable original drawings, related materials, and nostalgic merchandise. - Exhibits also feature collaborative works with contemporary artists, allowing you to enjoy new expressions of "Kawaii" inspired by Sanrio characters. - Every Thursday during the exhibition period, we will hold the "Let's Go to the Museum with Your Baby!" event, where all visitors accompanied by a baby can enter at the advance ticket price.

2-1-15 Midoricho, Mito City, Ibaraki Prefecture, Japan

Place：Ibaraki Prefectural Museum of History

Transportation：[Public Transport] Take the Ibaraki Kotsu bus (from Mito Station North Exit, Bus Stop No. 4) bound for “Sakuragawa Nishi Danchi” or other destinations toward Kairakuen, ride for about 10 minutes, get off at “Rekishikan Kairakuen Iriguchi” and walk for 2 minutes [Car] Approximately 7 km from the Jōban Expressway Mito Interchange, about a 15-minute drive

Parking：Available

Time：9:30 AM – 5:00 PM (Entry allowed until 16:30)

Price：[Same-Day Tickets] General 1,200 yen, Ages 70 and over 600 yen, High school students 600 yen, Elementary & junior high school students 300 yen [Advance Tickets] General 1,000 yen, Ages 70 and over 500 yen, High school students 500 yen, Elementary & junior high school students 200 yen

https://rekishikan-ibk.jp/special-event-3/