Umaichi is an event held in Yachi Street Shopping District in Nagaoka City, Niigata Prefecture. It is named after the former "Umaichi," a marketplace for military horses and farm horses. The event coincides with the annual festival of Akiba Shrine, transforming into a lively street market.

The entire shopping district turns bustling, featuring an array of fresh local products and crafts. The limited edition products and delicious food offered by each store are worth a try. Particularly, the gourmet dishes using local specialties should not be missed. Additionally, there are games and traditional activities for children, making it a day of fun for the whole family.

Moreover, there are special items and participatory workshops available only during this time, offering experiences that cannot be found elsewhere. Participants can also interact with each other, leading to potential new encounters.

Be sure to enjoy local flavors and unique crafts throughout the day, and fully embrace the atmosphere of the Akiba Shrine festival.