"Yosakoi," which is famous for being held in Kochi Prefecture, is a festival that people of all ages can enjoy participating in. At the "Don GALA! Festival," yosakoi teams from within and outside Niigata Prefecture take part, competing for prizes in original costumes and makeup, performing with both splendor and energy. Around the venue, stalls selling local products and food and drink are set up, adding to the lively atmosphere.