
Tochigi Tochigi
January 12, 2026 (Monday, public holiday) <Held annually on Coming of Age Day>, 10:00〜15:00 (Tentative) ※Daruma market until around 20:00
Oyama's First Market and Daruma Market
小山の初市・だるま市
The first market of Oyama City and the Daruma Market are held every year on Coming of Age Day as a special New Year's celebration, welcoming many visitors. Located in the city center, this event is an ideal start to the New Year, attracting people with its variety of stalls and cultural events. Many visitors seek out Oyama brand products and lucky Daruma dolls for good fortune in the coming year.
The venue is conveniently located about a 2-minute walk from the west exit of JR Oyama Station, making it easily accessible by train or car. Along the Gion Castle Street and Oyama Inn Street, colorful stalls line the sidewalks, allowing visitors to enjoy shopping while experiencing a traditional atmosphere. Additionally, the Mochi Pounding Festival at the east parking lot of Ashikaga Bank Oyama Branch is a notable event that welcomes participants of all ages.
Especially, the limited Daruma dolls and Oyama brand products available only at the first market are must-haves. This is the best choice for a New Year’s trial of luck, so be sure to participate and fill your new year with happiness.
Place:Machi-no-Eki Shikisai-kan (3-5-3 Chuo-cho, Oyama City)・Gionjo Street Sidewalk at West Exit of JR Oyama Station・Oyama Inn Street Sidewalk・East Parking Lot of Ashikaga Bank Oyama Branch
Transportation:Approximately 2 minutes on foot from Oyama Station, JR Utsunomiya Line, and about a 30-minute drive from Sano Fujioka IC on the Tohoku Expressway.
Contact:小山の初市実行委員会事務局 TEL 0285-30-4772